Presien is an award-winning AI vision company that improves how heavy industry goes to work. Presien approached us with a brief for a completely new brand that matched the sophistication and quality of their product, while paying homage to their existing product sub-brands.
A key focus of the project was developing a new logo that could stand alone as a monolithic element of the Presien brand. Other key branding choices were the use of brutalist design themes, geometric shapes referencing back to the logo, high-quality cinematic imagery and a tonal colour palette, allowing the brand to evolve without the need to adapt its visual identity.
Overall, the brand is an ode to Presien's focus on refined, sleek, cutting-edge technology, helping to subliminally communicate Presien's core product principles to their target audience.